Background and Challenges

• About MAGES Institute: MAGES Institute stands as a distinguished educational entity in Singapore, offering comprehensive courses in Game Design, Game Art, 3D Modelling, Unreal Engine, Metaverse, and beyond.

• Recruitment Objective: MAGES Institute sought a proficient Video Editor to craft compelling content, including Ads, Program Promos, Website Banner Videos, SEO Videos, and Animated Trailers for its diverse program offerings. Meeting these multifaceted needs required an extensive mastery of editing techniques, spanning from SEO Videos to Animated Trailers.

The Team behind MAGES Institute

• Director's Leadership: Under the visionary leadership of the Director, who spearheaded the institute's inception, my collaboration with him proved instrumental in aligning video content with the institute's overarching vision.

• Ads Team and Faculty Collaboration: Regular interactions with the Ads team and faculty members allowed for seamless communication, ensuring that each project was refined iteratively and met its intended objectives.

My Role as a Video Editor

• User-Centric Editing: Given the varied audience demographics and interests, my approach focused on adapting edits to cater specifically to end-users' preferences.

• Brand-Coherent Editing: While maintaining distinct editing styles for different content types, a consistent adherence to MAGES Institute's brand guidelines ensured a cohesive and recognizable brand identity.

• Retention Enhancement Techniques: Utilizing SFX, VFX, and various transitions, I implemented retention-focused strategies to keep viewers engaged, aligning with the institute's goals.

  

Impact and Results

• Reduced CPA and Improved ROAS: A notable achievement was the enhancement of Return on Ad Spend (ROAS), increasing from 2.5:1 to 3.5:1, coupled with a 40% reduction in Cost Per Acquisition (CPA), marking a significant improvement acknowledged by the team.

• Enhanced Content Retention: Content retention witnessed a remarkable surge, escalating from 27% to 49%, constituting an 80% increase compared to the education niche benchmark of 60%.

• Elevated Production Quality: By incorporating SFX and VFX elements, the production quality of MAGES Institute's content saw a discernible improvement, contributing to a more captivating viewer experience.

Conclusion

• Contributing to Positive Transformations: My tenure as a Video Editor at MAGES Institute has been characterized by impactful contributions. Collaboratively, we are working towards providing students with essential skills for lucrative careers at affordable fees, with a heightened focus on Data Science and AR/VR. MAGES Institute is positioning itself as a pioneer in Artificial Intelligence and Virtual Reality, shaping the landscape of our future.

• The team liked my work with them, here are a few of their reviews: