Introduction

In my capacity as a Video Editor, I collaborated with Aleena Rais's dynamic team to elevate content retention and production quality. The objective was to establish Aleena Rais's channel as a premier source for high-quality English improvement content. This case study outlines my pivotal role in achieving these objectives.

Background

Channel Overview: Aleena Rais's channel stands as a prominent player in the Indian self-improvement niche, boasting an impressive audience with over 5 million subscribers on YouTube and 1.2 million followers on Instagram. The primary focus was on enhancing Video Retention, Engagement, and Production Quality for short-form content across YouTube and Instagram.

Team Collaboration: Working closely with Aleena Rais and the Content Manager, our collective goal was to enhance content enjoyability, increase shareability, and elevate retention rates.

Responsibilities of a Video Editor

1. Increasing Audience Retention:

• Visual Curiosity Implementation:

  • Incorporated comprehensive visual effects and SFX in the first 3-5 seconds to create visual curiosity.

• Value Spread:

  • Strategically spread valuable content throughout the video to maintain viewer interest.

• Bold/Animated Captions:

  • Recognizing the prevalence of muted viewership, added bold or animated captions to incentivize engagement.

2. Improving Production Quality:

• Comprehensive Animations:

  • Introduced Parallax Animation, Collage, Text, and other trending animations to engage viewers and enhance production quality.

• Creative Branding:

  • Established a compelling brand to differentiate content, following the successful example set by industry leaders like Alex Hormozi, Ali Abdaal, and Iman Gadzhi.

• Video Transitions:

  • Employed various transitions for visual stimulation, reducing the likelihood of content skipping.

3. Content Optimization for YouTube and Instagram:

• UI Overlap Considerations:

  • Addressed the importance of avoiding UI overlap to prevent essential content elements from being hidden.

• Content Resolution and Frame Rate:

  • Ensured correct content resolution and frame rate for optimal viewing on social media platforms.

Outcomes

• Over the course of 1.5 years:

  • Content garnered over 250 million views across YouTube Shorts and Instagram Reels.

    Find more details about the views here: Aleena Rais Content Views

    

    
    

  • Video reach increased by a noteworthy +300%.

  • Video Engagement increased by 150%-200%

    

    
    

  • Positive audience feedback highlighted the appreciation for the enhanced production quality.

    

    
    

  • Client Feedback